“Paul's incredible depth of knowledge and experience with these attractions never ceases to amaze me. It is always an honor to work with him on projects. I've mentioned this to my team before, but I know that as long as Paul is involved, the AV systems will be set up correctly and ready on time for media integration. I don't think I'll ever get over how spoiled working with him has made me!”
Phillip Woods - Universal Creative
Media Specialist
Transformers the ride: 3d - Projection System Renovation & Modernization
Recognized as one of the world’s most ambitious attractions, Transformers: The Ride-3D seamlessly blends cinematic storytelling with cutting-edge engineering. The ride holds both the 2013 THEA Award for Outstanding Achievement and the International 3D Society Lumiere Award for Special Venue Attraction.
how qco entertainment helped
QCO Founder Paul Cuoco has a deep history with this attraction, having served as an original projection designer with the Universal Creative Team. Ten years after the ride’s debut, QCO was invited back to solve a critical challenge: replacing the aging lamp-based infrastructure with modern laser technology.
In a groundbreaking collaboration with Christie Digital, QCO executed the first installation in the world utilizing hybrid sapphire RGB and laser phosphor projectors. This upgrade delivered unprecedented brightness, sharpness, and color fidelity, breathing new life into a classic attraction.
client:
Universal Studios Hollywood
date:
2025